From Funnel to Cycle: The Future of Consumer Engagement in a Changing Market
Bangkok, Thailand – June 4, 2025 – The traditional marketing funnel used to be a simple, step-by-step path from awareness to purchase. But in the past decade, things have changed. The rise of digital technology, social media, and the demand for personalized experiences have completely transformed how consumers behave. Now, the marketing funnel is not a straight line anymore. It has become a continuous and dynamic cycle of engagement.
