Classy Club Unveils First Flagship Store in Seoul’s Seongsu-dong, Launches ‘FURREAL’ Collection

SEOUL, SOUTH KOREA – October 24, 2025 – Classy Club, the distinctive apparel brand known for its “quiet messages” and sophisticated design, announces the Grand Opening of its first flagship store in Seoul’s trendy Seongsu-dong district. The launch is set to elevate the brand’s global presence and will feature the debut of its FURREAL collection.

The grand opening celebration will kick off with an exclusive, invitation-only event on November 12, 2025.

A Design Philosophy of Quiet Creativity

Classy Club was created with the vision of designing timeless and versatile apparel. The brand seamlessly integrates elements of playfulness, humor, and creativity into every detail, operating on the belief that fashion doesn’t need to be loud or fast.

The core of Classy Club’s identity is embodied by its brand identity: The Snail, was chosen to represent a life of purpose, meaning, and a calm, steady, and intentional pace. Classy Club champions a thoughtful, sustainable approach, encouraging customers to invest in unique, high-quality pieces that remain relevant for years to come.

Beyond The Snail’s simple style, its hermaphrodite nature reflects Classy Club’s dedication to gender freedom, diversity, and the liberty of self-expression. The brand believes clothing should not be defined by gender, it is a space for all individuals to confidently express themselves, free from any societal constraints.

Umatip Chamnanrueng, Chief Executive Officer, CLASSY CLUB COMPANY LIMITED, said: The Classy Club “FURREAL” Collection, featuring everyday apparel like jackets, hoodies, shirts, and skirts, is inspired by the question: “If our pets could talk, what stories would they tell us?” This collection translates their endearing perspectives into easy-to-wear, fun, and stylish clothing with playful motifs and comfortable silhouettes, allowing us to express the truest of emotions of our animal friends.

Grand Opening and Exclusive Collection Launch

The grand opening is happening at the new flagship store, located at 2F-203 Yeongmujang-gil, Seongsu, Seoul, which will serve as a permanent hub for the brand’s community in South Korea.

The celebratory event will feature a special workshop activity exclusively for invited guests on November 12. This unique experience will offer an in-depth and behind-the-scenes look into the brand’s intricate creative process. Following this exclusive preview, the store will officially open its doors to the public, inviting shoppers to explore and discover the exciting new collection, alongside a curated selection of the brand’s beloved signature items.

With the opening of its Seoul flagship, Classy Club marks a significant milestone in its global outreach. The brand invites everyone to engage with its core values, to slow down, appreciate the quiet details, and embrace authentic self-expression. Fashion enthusiasts and individuals seeking both timeless style and individualistic design are encouraged to visit the new flagship store to discover how Classy Club is redefining everyday apparel, one piece at a time.

The Store’s Operating Hours:

• 12:00 to 20:00 on Monday to Thursday
• 11:00 to 21:00 on Friday, Saturday, and Sunday

To Connect with Classy Club:

Website: https://classyclub.kr/

Instagram: https://www.instagram.com/classyclub.official

and https://www.instagram.com/classyclub.kr/

TikTok: https://www.tiktok.com/@classyclub.official

Facebook: https://www.facebook.com/classyclubofficial

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