Haier Reinforces Its Popularity with Social Media Users, Wins ‘Best Brand Performance on Social Media’ in the Home Appliance Category for 2nd Year Running at the 13th Thailand Social Awards

Haier (Thailand), a global leader in household appliances and innovation, and the world’s number one home appliance brand for 16 consecutive years, has once again demonstrated its excellence in the realm of digital communication. The company has been named the Winner of the Best Brand Performance on Social Media in the Consumer Electronics category (Home Appliance Business Group) at the prestigious 13th Thailand Social Awards—a title it has now claimed for two consecutive years.

This achievement underscores Haier’s unwavering commitment to crafting impactful and creative digital communication strategies. Through year-round campaigns, Haier has showcased the strengths of its diverse product range, integrating these seamlessly with a variety of engaging activities across social media platforms. The brand’s dynamic digital presence not only supports sales but also significantly enhances brand recognition and consumer engagement.

Ms. Prodpran Chujit, Head of Marketing Department at Haier Electrical Appliances (Thailand) Co., Ltd. stated, “Haier has continuously prioritised social media marketing across platforms such as Facebook, Instagram, X, TikTok, and YouTube. We’ve developed a diverse range of content to suit the lifestyle and preferences of users on each platform. These include educational posts that highlight the benefits of Haier appliances, content spotlighting emerging smart home trends and technologies, seasonal promotional announcements, monthly prize giveaway campaigns, livestream sessions, and collaborative activities with fan communities of popular artists and rising stars.”

“These efforts are designed to broaden brand awareness and specifically engage Generation Z consumers. By embracing an omni-channel approach, we aim to offer seamless shopping experiences and services across all platforms. Every piece of content created over the past year has been carefully analysed and tailored to deliver compelling, relevant messaging that resonates with today’s digital lifestyle. Our goal is to ensure that consumers not only discover useful information but also connect with Haier’s brand story in a meaningful way—through all of our social media outlets.”

This ongoing dedication has earned Haier the Winner’s accolade in the Best Brand Performance on Social Media category for Consumer Electronics (Home Appliance Sector) at the 13th Thailand Social Awards—for the second consecutive year. This achievement reflects Haier’s success in positioning itself as a leading home appliance brand aligned with the digital lifestyles of modern consumers.

The recognition also reinforces Haier’s brand philosophy, ‘More Creation, More Possibilities’, which drives the company’s pursuit of continuous innovation and excellence. With this vision, Haier continues its journey towards becoming a top-of-mind global brand—one that consistently captures the hearts of consumers around the world.

Stay updated on news, promotions, and various activities from Haier on Facebook: Haier Thailand, Instagram: @haierthailand_official, X (Twitter): @ThailandHaier, YouTube: @HaierThailandOfficial, TikTok: @haier_thailand and Line OA: @haierthailand. For more product details, visit https://www.haier.com/th.

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