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Bolt Thailand Wins Gold at Marketing Excellence Awards for Raising Compliance Awareness in Ride-Hailing

The accolade recognises Bolt’s initiative, “Raising compliance awareness in the ride-hailing industry,” which set a new benchmark in driver compliance. Earlier this year, Bolt became the first mover to launch “Bolt Booster Week,” a one-stop service for drivers to fulfil compliance requirements, including securing a public driver’s license. To date, the initiative has successfully supported more than 10,000 license registrations, with numbers expected to rise by the end of the year. Sugandha Bhandari, Senior Regional PR Manager at Bolt, added: “This award is a powerful reminder of the role strategic communications can play in addressing complex industry challenges. With the support of Trailblaze Mission, we were able to bring compliance to the forefront of the public conversation and ensure it resonated with both drivers and the wider community. Their partnership has been invaluable in helping us amplify this important message and achieve meaningful impact.” “Raising awareness about compliance has been central to addressing one of the biggest challenges in Thailand’s ride-hailing industry, ensuring drivers meet regulatory standards. This recognition is a testament to the dedication of our team and the strong collaboration we’ve built with stakeholders across the sector,” said Mr Nathadon Suksiritarnan, General Manager of Bolt Thailand. “Earning Gold demonstrates the impact of compliance-led initiatives in building greater trust with both regulators and the public.” This recognition underscores Bolt’s leadership in advancing industry standards and its commitment to supporting Thailand’s digital economy through safe, compliant, and accessible mobility solutions.