The launch was officiated by:
- H.E. Mrs. Astrid Emilie Helle, Ambassador of Norway to Thailand
- Ms. Åshild Nakken, Regional Director, Southeast Asia, Norwegian Seafood Council (NSC)
- Mr. Julian and Mrs. Yeeran G. Davies, Co-Founders, Thammachart Seafood Retail Co., Ltd.
- Ms. Ploychompu Umpujh, Chief Merchandise Officer, The Mall Group
Purity · Provenance · Purpose
- Purity — Raised responsibly in pristine, cold fjords with low density, slow seasonal growth, and no antibiotics.
- Provenance — Fully traceable, every fish from fjord to family table.
- Purpose — Nutritious, trusted salmon — for our family and yours, today and generations to come.
Launch Highlights
- Hero Film Premiere — the brand’s WHY told through family, fjords, and Auri, our polar bear mascot.
- Trace-to-Taste Journey — digital storytelling from fjord to fork.
- Chef-led Tastings — raw, aged, and poached Arctic Salmon.
- Smart Freezer Innovation — Thailand’s first (and among the first in Asia) with embedded digital screens for stories, menus, and promotions.
- CSR & School Engagement — initiatives to inspire healthier generations (to be announced).
Quotes
H.E. Mrs. Astrid Emilie Helle, Ambassador of Norway to Thailand “Norway is proud to share its heritage of responsible aquaculture with Thailand. Arctic Salmon reflects not only the purity of our fjords, but also our shared values of trust and care. This launch is a symbol of partnership and a promise for healthier generations.” Yeeran G. Davies, Co-Founder, Thammachart Seafood “Arctic Salmon is not just about provenance — it is about purpose. This launch is our promise that every Thai family can enjoy salmon that is pure, transparent, and nutritious. We created it first for our family, and today we are proud to share it with yours.” Ms. Åshild Nakken, Regional Director, Southeast Asia, Norwegian Seafood Council (NSC) “Norwegian salmon is world-renowned, but Arctic Salmon takes this heritage further. Through innovation, storytelling, and a family promise, Thai consumers can now experience salmon in a way that is transparent, trusted, and truly unique.” Ms. Ploychompu Umpujh, Chief Merchandise Officer, The Mall Group “Gourmet Market is proud to be the starting point for Arctic Salmon’s journey in Thailand. This collaboration reflects our shared values — quality, trust, and a commitment to healthier lifestyles for our customers.”Availability
Arctic Salmon is available both fresh and freshly frozen at peak quality at Gourmet Market, Tops Food Hall, participating Tops outlets, and online at www.ThammachartSeafood.com. Special Promotions:- Auri Tote Bag — with purchases of THB 590 or more (4 collectible designs, 11 Sept – 11 Nov 2025)
- Auri Plush Keychain — with purchases of THB 1,590 or more (1 – 31 Dec 2025)
